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Advanced Insight Generation Strategies in Medical Affairs with Brant Jarrett

In this episode of the OnPoint Podcast, Scott interviews Matt Nelson, Head of Global Medical Excellence and Innovation at Amicus Therapeutics. Matt shares his journey in leading change within organizations, starting from his tenure at Biogen, to his current role at Amicus.They discuss the importance of establishing foundational systems and procedures before implementing broader strategic initiatives. Matt shares challenges faced during these transformation phases, such as resource allocation and gaining alignment within the team.The conversation also touches on the significance of measuring the impact of medical affairs activities and maintaining strategic focus to drive organizational success. Matt emphasizes the need for effective communication and building champions within the team to support change initiatives.Connect with Matt on LinkedIn: / matthew-nelson-pharmdOnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.#MedicalAffairs #medicalexcellence[00:00:47] Matt Nelson’s Background and Career Journey[00:05:28] Challenges in Implementing Change[00:09:22] Foundations for Organizational Change[00:13:46] Measuring Impact and Strategic Alignment[00:19:54] Building Champions and Effective Communication[00:33:46] Personal Insights and Future Goals[00:41:59] Conclusion and Final Thoughts

In this OnPoint podcast episode, host Scott invites Brant, Head of Field Medical at Mallinckrodt, to discuss the complexities of Insights Generation in medical affairs. Brent emphasizes the importance of strategic planning, collaboration, and the evolving role of AI in gathering, analyzing, and reporting insights.

Key topics include the necessity of having a dedicated Insights Lead, the significance of multi-channel data collection, and the impact on organizational efficiency. The episode also highlights the value of continual training, feedback loops, and showcasing the tangible results of insights. Brant and Scott share actionable strategies for improving insight programs and preparing teams to adapt to changing technologies and methodologies.

Connect with Brant on LinkedIn: https://www.linkedin.com/in/brant-jarrett-636a1435/ 

Resources mentioned in this episode:

• MAPS Webinar: Putting the AI into Innovative Medical Affairs Teams: https://medicalaffairs.org/putting-ai-innovative/ 

• Blog: Three Skills Medical Insight Leads Must Master: https://accelerationpoint.com/3-key-skills-medical-insight-leads-must-master/ 

OnPoint: The Medical Excellence Podcast, delivers insightful conversations on the most pressing issues facing top Medical Affairs professionals. Listen to stay ahead of industry trends and be inspired by leaders shaping the future of Medical Affairs.

OnPoint is available on several podcast platforms including the Acceleration Point YouTube channel.

[00:00] Welcome and Catching Up
[00:57] Introduction to Insight Generation
[02:22] Challenges in Insight Generation
[05:56] Strategies for Effective Insight Collection
[19:32] Continuous Improvement in Training
[20:13] The Paradox of Practice
[25:17] AI’s Impact on Insights
[30:56] Maximizing the Value of Insights

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